Entrepreneur Series: Flirtys Founder, Christine Demaras
What was your inspiration for creating Flirtys?
I wanted to capture a particular demographic to share the comfort of our amazingly comfortable panty.
What has been your biggest success or rewarding moment to date?
When I think of my biggest success and what I am most proud of is the fact that we have been in business for 15 years! When we started our direct online sales back in 2000, we had no idea what to expect. At that time shopping online was new and the consumer was apprehensive about buying on the internet. With our personalized and prompt customer service, we gained trust from our buyers which created a very long time, loyal following.
What keeps you motivated in business, even on the tough days?
What keeps me motivated is the fact that there are so many tools available now to help grow our company. If one angle doesn’t get something accomplished, there are tons of other angles to discover and execute. I really enjoy finding these new online resources and learning about new technology and how to apply it to help my business grow.
What are some of the biggest goals you have for your business?
I love and need simplicity. Small and simple is my cup of tea. I would like to grow my business to a certain level and then sell to somebody that would like to take it further. At that point I would use what I’ve learned over the last 15 years and apply it to creating a new business. I already have ideas of what my next adventure will be.
Who has been your biggest cheerleader during your entrepreneurial journey?
That would be my co-worker Janis, whom was my first helper 15 years ago and now my business partner.
Do you wear multiple hats in your business? Which hat do you enjoy the most? The least?
I most enjoy the challenge of figuring out what works as far as capturing new customers and getting our product out there (electronically). I would have to say that I least enjoy any ‘offline’ networking, events, functions, because I am extremely and awkwardly shy!
What is your favorite quote?
“She believed she could so she did.”
What do you picture when you think of the ideal vacation?
Maui. I have fond memories of numerous family vacations there when I was growing up. I want to bring my husband and daughter to share the beauty.
What do you love most about having your own business?
I love being my own boss, making my own decisions, being able to spend time with my family, not feeling tied down, we can get up and go whenever we want, go wherever we want, a lot less stress than working for a company, unlimited opportunities and potential. I guess what sums most of it up is FREEDOM.
Don’t forget to the amazing deal Christine is so generously sharing with the JackieDeals community! Be sure to get your Deal Code here before checking out to save on your next purchase at Flirtys!
Photo Credit: Katya Nicholas