Abigail Wald

Abigail Wald

Her Story

The YES Bar was born about three years ago in Abigail's kitchen in Laurel Canyon, California.

Her younger son had a lot of food sensitivities at the time, as well as a few health challenges, and she found herself constantly having to say "no" to things he wanted to eat. It made her sad, and she vowed right then and there to whip up a treat so delicious, and so healthy that anytime he asked for one, she would be able to say a resounding YES!

Abigail collected all the healthy yummy foods she could find in her kitchen that were all naturally free of gluten, dairy, soy, and corn. She started with nuts and seeds. She added some honey and maple syrup, some pure vanilla bean powder, some cinnamon, some dried fruits, and coconut butter. She added hemp and chia for an extra dose of nutrition. And then she threw in dark chocolate, well, just because chocolate is awesome. She experimented for months til these little portable yummies had just the right consistency.

From day one, even before they were perfect, my Abigail's loved them. Her other son loved them. Her friends who came over loved them. Her husband loved them. He started using them for his 50 mile bike rides. His cycling buddies wanted some. They brought them as snacks to birthday parties and other people wanted to buy them. They went to some local stores, and they loved them, and wanted to sell them. You get the picture.

They realized that even with all the many many bars that are out there in the world, there really wasn't any other bar just like the YES bar.

What's different about them? Well, they are grain free and paleo friendly. Every single ingredient in the Yes bar is a REAL FOOD. No funky binders or preservatives or fillers of any kind. They are not just a bunch of healthy bird seed stuck together, and they're also not a glorified candy bar. But at the end of the day, what really makes people love them is that THEY TASTE THAT GOOD. Abigail thinks it's because she didn't set out to "make a bar." She set out to make a delicious treat that was 100 percent healthy.

And that is The YES Bar promise to you. If it's in our bar, it's good for you. And when you eat it, it will be yummy. Like, really yummy.

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