Entrepreneur Series: DefineMe Fragrance Founder, Jennifer McKay Newton
What was your inspiration for creating DefineMe Fragrance?
My inspiration was my entire life I’ve been fascinated with the way scent can elicit emotion, memories, happiness. I thought it would be a great vehicle to help women feel empowered as its so personal, literally on the body becoming part of you.
What has been your biggest success or rewarding moment to date?
My biggest success is when women come up to me and say, “I’m wearing Harper…Audry…Clara…Sofia Isabel…Payton”…and I LOVE it, it’s my favorite scent…it literally makes my day.
What keeps you motivated in business, even on the tough days?
I have hard days like anyone and I always go back to my purpose to help empower women…it keeps me on track.
What are some of the biggest goals you have for your business?
I want millions of women to be wearing my fragrances, I’m serious:)) xx
Who has been your biggest cheerleader during your entrepreneurial journey?
My husband Thomas, hands down.
Do you wear multiple hats in your business? Which hat do you enjoy the most? The least?
I do wear multiple hats. I’m a creative sole, so I love the creative parts, creating a new scent, packaging design, website design, I also LOVE instagram. I also really enjoy interacting with people, especially other like minded entrepreneurial women. It’s energizing when I’m in the presence of amazing women.
Least is Quick Books, but now I have a CFO to go for that!!
What is the one other profession you can imagine yourself doing?
What is your favorite quote?
“You sort of start thinking anything is possible if you’ve got the nerve” ~J.K. Rowling (love her)
If you can have lunch with any inspirational woman who would it be (alive or deceased)?
Hmmm…though one, I’d say Queen Elizabeth 1, how cool would that be??!!
What do you picture when you think of the ideal vacation?
Somewhere majestic, exotic and warm where I can ride an elephant…Thailand or Bali.
What do you love most about having your own business?
I love the FREEDOM it brings!